I posted the same article on FB & LI:
The results are massively different:
LinkedIn: 7.5k clicks 537 likes
Facebook: 38k views 13k likes
Very different numbers, very different platforms?
When you want to increase your sales reach and share a message in the new marketing world where: Product, Price & Position play second fiddle to Participation and Principles (especially with a Digital Audience); which site would you choose?
On a Texas does it bigger principle Facebook wins, on a quality not quantity metric LinkedIn for my ROI crushed Facebook. Why because 80 plus people wrote comments, 15k people connected with my community so I built a legacy for continuous engagement. So no need for Facebook right? WRONG
Facebook, has a chat bot application capability that I use to maintain open dialogue 24 hours a day 365 days a year; with anyone who reads the article. It took me 5 hours to configure this with Googles: API.AI . Its still a work in progress, but then again so is AI.
Facebook has a 2bn audience vs LinkedIn 500m, not all are heads of Finance or HR, but i can target people interested in these, i did and they responded by connecting. So Facebook is the way to go? not quite.
LinkedIn has generated an instant revenue stream that any sales or marketing person would die for, whereas Facebook generated mainly likes; and with the nurture capability of Eloqua (yes an Oracle Marketing Solution), the engagement opportunities with the community I have built on LinkedIn are more measured controlled and personalized.
So would I use LinkedIn over Facebook? No.
I would use both, I would just expect more from LinkedIn but cover my bases with Facebook. The two are different, and many people will argue that Facebook is for home social and fun, I think that’s changing, but i can see the commercial difference in Pipeline that LinkedIn provides and how it outperformed FB for Business 2 Business sales today for my channel.
The final Word, either may work for you depends on your business model and underlying technology, so have the final word share your views:
Which do you think is better for business; FB or LinkedIn? or do we need a third possibility?